Event venue · Los Angeles, California
The Kult LA
1 tours a week
1
Tour on day one
From organic content. No ad spend.
0
Visits to the venue by our team
Content produced with an LA agency, directed remotely.
Where they were before we started.
The Kult LA is a downtown Los Angeles event venue. Organic content is the channel every venue owner knows they should be doing and almost none of them do, because it takes someone on site shooting, someone scripting and editing, and someone posting — and nobody at the venue has that as their job.
The usual answer is an agency that wants to spend a day in the building before anything gets made. That is slow, expensive, and the reason most venues' Instagram is three posts from last spring.
The specific moves, not the category.
“Optimised the funnel” is not a case study. These are the actual decisions.
01
We worked with a content agency in Los Angeles to shoot on site, and directed the scripting, editing and posting remotely. Nobody from Fullhous stepped inside The Kult LA once.
02
No ad spend on day one. Organic content puts the room in front of people who are already imagining their event, and it is the cheapest possible test of whether the creative lands.
03
On the first day of organic content an enquiry came in, and that enquiry became a booked tour. That is the whole system in miniature: content, enquiry, phone call, tour.
What actually changed.
Milan Banquets generated 992 leads at $5.00 a lead from a $30 a day ad budget — in New Jersey, the most crowded banquet market in the US — and runs about 16 events a month.
Read the Milan Banquets breakdown
The Columbos Grand Banquet Hall booked more than 15 tours in a single week once ads went live, and two weeks in is still producing the same leads and the same numbers every week.
Read the The Columbos Grand Banquet Hall breakdown
Your event venue next
Bring your last twelve months to a call and we will tell you what is realistic where you are — before you commit to anything.
No long contract. Twenty tours in thirty days, or you don’t pay for the month.